Score
USA’s Department of War quietly releases new branding that isn’t at all alarming.
The article discusses the recent rebranding of the USA's Department of War, highlighting the process and considerations involved in developing a new identity for a government department. It reflects on the implications of branding in a governmental context and how it can influence public perception. Brand strategists can take note of the importance of historical references and public sentiment when creating identities for institutions.
Design Week: You know how it is. You’ve spotted a tender online which says “create new identity for a government department”, you apply, you win, you find out it’s the Department of Defense. Cool – so you meet up with the new client, get an idea of their needs and historical references then together you run through […]
The rebranding of a significant government department like the Department of War has substantial implications for public perception and brand strategy, making it highly impactful and relevant, while the novelty lies in its unique context rather than a groundbreaking approach.
Weekly digest
Get the Signal digest
Every Monday morning — the top 3 brand trends, 10 high-signal articles, and one emerging signal to watch.
No spam. Unsubscribe anytime.