How The Atlantic turned 169 years of print into a festival identity

Signal summary: The Atlantic's transformation of its long-standing print legacy into a festival identity highlights the importance of adaptability in brand strategy. By embracing new formats and experiences, brands can remain relevant and engage audiences in innovative ways.

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The article discusses a significant shift in a historic brand's strategy, showcasing adaptability in branding, which is highly relevant to industry professionals, though the concept of evolving brand identity is not entirely new.