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Guesty Bets on France’s Short-Term Rental Boom with Smily Acquisition
Guesty's acquisition of Smily positions the brand to capitalize on the growing short-term rental market in France. This strategic move not only enhances Guesty's service offerings but also strengthens its competitive edge in the property management sector, indicating a proactive approach to market expansion and innovation.
World Branding Forum: Guesty®, the AI platform for short-term rentals, has announced it has completed the acquisition of Smily® (formerly BookingSync®), a leading property management system (PMS) and channel manager in France, built for vacation rental hosts and property managers.
The article Guesty Bets on France’s Short-Term Rental Boom with Smily Acquisition appeared first on World Branding Forum .
The acquisition of Smily by Guesty is significant for the brand as it highlights strategic growth in a booming market, making it relevant for brand strategy professionals, though acquisitions in this sector are not entirely new.