Score
Oh, Apple Music has a new logo. We talk with Curtis Free about why the making matters more in an AI world.
Apple Music has unveiled a new logo that was created using innovative techniques involving sound and visual effects. The process of crafting the logo emphasizes the importance of creativity and craftsmanship in an increasingly AI-driven world. Brand strategists can take note of how Apple Music's approach to logo design highlights the value of unique artistic processes in differentiating a brand.
Design Week: Apple Music have released their new identity. It’s quite interesting. In the video above, you can see how they’ve crafted it using an oil bath, clever lighting, a transducer, and a lot of patience. The conceit is that it’s created by sound – distortions in the oil made by sound from British music producer Fred […]
The article discusses a significant rebranding effort by a major player in the tech industry, highlighting innovative design techniques that are particularly relevant for brand strategists in today's AI landscape.
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