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Adoratorio Studio takes a new lens on eyewear with a soft but technical rebrand for Indice
The rebrand of Indice by Adoratorio Studio emphasizes a shift from conventional eyewear branding to a lifestyle-oriented approach. This strategy suggests that brands can enhance their identity by creating a unique visual narrative that resonates with consumers on a personal level, moving beyond traditional luxury perceptions.
Its Nice That: By creating a visual world around the brand that positions it away from anything conventional in the category, the agency have made the label feel more like a lifestyle brand than luxury retail.
The rebranding of Indice represents a significant shift in eyewear branding strategies, making it impactful and relevant for brand strategy professionals, while the approach is somewhat novel but not entirely groundbreaking in the broader context of lifestyle branding.