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“Know your ‘why’ behind what you want to prove”
The article discusses the challenges of transitioning from creative education to the workplace, highlighting that academic success does not always equate to success in a professional environment. Kat Wong, founder of the career change platform Oh Yeah, emphasizes the importance of understanding one's motivations and redefining success in a work context. Brand strategists can take away the significance of aligning personal values and motivations with brand identity to foster a more authentic connection with consumers.
Its Nice That: Achieving ‘success’ in creative education is interesting when it comes to transitioning into a workplace environment, because it’s not one-to-one comparable. Education has its set boundaries (essays, modules, terms, years) which don’t necessarily translate to working in the field. So, if you’re a high-achiever in education, your ‘success’ may not necessarily look or feel the same in the workplace.
In this week’s Creative Career Conundrums, Kat Wong, founder of career change platform Oh Yeah, mulls over this issue, discussing how to not let one’s past successes define your day-to-day.
The article addresses a common challenge in the transition from education to professional practice, offering insights that are relevant to brand strategists seeking to align personal and brand values, though the concepts discussed are not entirely new.
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