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Paperclip Contour, meet Clippy: Kanon Foundry takes a 1973 typeface and makes it flexible across 15 different styles
Kanon Foundry's adaptation of the Paperclip Contour typeface into a flexible design with 15 different styles highlights the importance of versatility in brand typography. This approach allows brands to maintain a consistent visual identity across various platforms, enhancing their overall brand strategy.
Its Nice That: Ad Werner’s Paperclip Contour is a highly original and cool typeface, but it was held back by being bound to print, as well as variations never being made commercially available. Kanon Foundry’s Tor Weibull has stepped in to change that.
The adaptation of a historical typeface into a versatile modern design is significant for brand typography, offering actionable insights for brand strategy professionals, though the concept of flexible typefaces is not entirely new.