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Vans didn’t need reinventing – Accept & Proceed’s new brand identity understands that
The article highlights how Accept & Proceed's new brand identity for Vans effectively embraces the brand's existing heritage and authenticity rather than attempting a complete reinvention. This approach reinforces the importance of understanding a brand's core values and customer loyalty in shaping brand strategy.
BP&O: I love my Vans almost literally to death: the little black, three-hole plimsolls are so well-loved that there are holes in both big toes, and on the right side, actual horizontal tears across the top. They’re sun-bleached to the point of almost unrecognition, holey as hell, ripped up and yet still, so unbelievably comfortable that I can’t bear to part The post Vans didn’t need reinventing – Accept & Proceed’s new brand identity understands that appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a significant rebranding effort for a well-known brand, emphasizing the importance of heritage in brand strategy, which is highly relevant to professionals in the field.