71Signal
Score
C
Cool Hunting

COOL HUNTING® - CH Editions

The collaboration between Cool Hunting and various designers and brands highlights the importance of storytelling and sustainability in brand strategy. By merging high-quality materials with social and environmental consciousness, brands can create unique products that resonate with consumers' values, ultimately enhancing brand loyalty and identity.

◎ EmergingsustainabilitystrategyidentitypackagingSlow FactoryZakee ShariffbyAMT

Cool Hunting: “Moon Selfie” Silk Bandana “Moon Selfie” Silk Bandana Best known for printing high-resolution images on the highest quality natural Italian silks, Slow Factory blends old-world luxury with new technology. Each collection they release explores stories about human rights and environmental awareness and everything the brand makes is fair trade. We’ve been fans of the label for some time, and were naturally excited to work with them for CH Omakase. The “Moon Selfie” image from the NASA archive speaks to our obsession with capturing ourselves in the moment.

Hand-screened on Italian silk, this bandana (15 by 15 inches) was made in an edition of 48 especially for Omakase. Added: December 2020 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (Opens in new window) Print This product is sold by Slow Factory + COOL HUNTING Rainbow Embroid

ered Denim Jacket Rainbow Embroidered Denim Jacket This navy denim jacket, designed by artist Zakee Shariff, is beautifully embroidered with hands that touch and emit a healing rainbow; a visual declaration for coming together. The front sports equally colorful changing moon phases along the buttonholes.

Made to order in the UK, it’s full of positive vibes to get you off to a good start—and maybe those around you, as well. Added: June 2016 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (Opens in new window) Print This product is sold by Zakee Shariff CH Editions: byAMT Strap Pl

anter CH Editions: byAMT Strap Planter Plants adorn almost every desk at CH HQ, and when we came across byAMT’s Strap Planter at ICFF last year we knew we needed to marry our interests. Our signature green hue is painted over the natural leather handle, adding a botanical touch to the the open weave construction.

Designed to fit standard 10-inch terra-cotta pots, the planter features copper-plated hardware and is handmade in collaboration with LA-based Mimot Studio in limited quantities in byAMT’s New York City workshop. Added: December 2014 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (O

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Intelligence PanelSignal score: 70.5 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 70/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 60/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The article discusses a significant collaboration that emphasizes sustainability and storytelling in branding, which are increasingly important in the industry, making it relevant and impactful for brand strategy professionals.

70
Impact
weight 35%
60
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
SSlow FactoryZZakee ShariffBbyAMTBBowerBBacksberg Estate CellarsDDandelion ChocolateSSnarkitectureDDaniel Michalik Furniture DesignBBrian Farrell Art and DesignDDeath at SeaGGood CandleEECOALFMMouth
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