Score
Three martinis = a Starbucks tall coffee of straight gin.
The article highlights the importance of engaging content in brand strategy, as seen through New York Magazine's new video series that connects with local audiences. By leveraging social media and relatable themes, brands can enhance their visibility and foster community engagement, which is crucial for modern marketing efforts.
Feed Me: Three martinis = a Starbucks tall coffee of straight gin. Don't shoot the messenger. Hello everyone. I spent the day at the Louvre and got dinner at Aglio e Olio. I brought my parents to Paris this weekend because they’ve never been, so if you have any Christmas-y recs, feel free to leave them in the comments.
I’m now waiting in the lobby of my hotel to see what my husband brings me from the honor bar. Today’s letter includes: New York Magazine’s new video series, media company Dirt is getting into book publishing, The Row’s new store in Tribeca, and New York bartenders on the state of martini orders this month. 📱 Have a story you think we should look into? Text the anonymous Feed Me Tip Line: (646) 494-3916 New York Magazine has a new video series called NYQ that has been showing up on my Substack and Instagram Feed. The concept is simple – they ask New Yorkers (Brad Lander, Alison Roman, Kareem Rahma) questions about the city.
When I saw it, I knew there was only one person who could be behind it: social media editor Zach Schiffman. I dm’d him and asked for the rundown: New York Magazine has a new video series called NYQ that has been showing up on my Substack and Instagram Feed. The concept is simple – they ask New Yorkers (Brad Lander, Alison Roman, Kareem Rahma) questions about the city. When I saw it, I knew there was only one person who could be behind it: social media editor Zach Schiffman.
I dm’d him and asked for the rundown: This post is for paid subscribers
The article discusses a relevant trend in brand strategy focusing on engaging content and social media, which is significant but not groundbreaking in the current marketing landscape.