71Signal
Score
Score
B
BP&Oby Lisa CainMay 20, 2026Loud Mouth
The article discusses the innovative packaging design by PepsiCo for its Mirinda brand, highlighting the importance of creative packaging in brand strategy. This approach not only enhances visual appeal but also strengthens brand identity and consumer engagement in a competitive market.
◎ EmergingpackagingstrategyPepsicoMirinda
BP&O: Packaging expert Lisa Cain shares her opinion on PepsiCo Design and Innovation’s work on Mirinda. The post Loud Mouth appeared first on BP&O - Branding, Packaging and Opinion .
Intelligence PanelSignal score: 70.5 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 70/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 60/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale
The article addresses a significant aspect of brand strategy through innovative packaging, which is crucial for consumer engagement, making it relevant and impactful for brand professionals, though the concept of creative packaging is not entirely new.
70
Impact
weight 35%
60
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
PPepsicoMMirinda
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