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Pentagram looks to Grand Central Oyster Bar’s iconic lettering for its gorgeously gaudy Storefront Gala 2026 identity
Pentagram has designed the identity for the upcoming Storefront Gala 2026, drawing inspiration from the iconic lettering of Grand Central Oyster Bar. This gala is a key fundraising event for the non-profit organization Storefront for Art and Architecture, which focuses on the intersection of architecture and art. Brand strategists can note the importance of leveraging iconic local elements in brand identity design to create a memorable and culturally resonant experience.
BP&O: Storefront for Art and Architecture is a Manhattan, New York-based non-profit organisation that aims to explore the relationship between architecture, art and the wider world through exhibitions, public programmes, publications and events. A significant chunk of its funding comes from its annual gala event, for which Pentagram (LenLen, Rugiet, Nothing Personal) has been designing the identity since 2012.
And so The post Pentagram looks to Grand Central Oyster Bar’s iconic lettering for its gorgeously gaudy Storefront Gala 2026 identity appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a notable design project for a significant fundraising event, highlighting the use of local cultural elements, which is relevant to brand strategists but not groundbreaking in the broader context of branding.
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