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Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution
Fossil's successful implementation of InMobi's full-funnel ad solution highlights the importance of integrated advertising strategies in enhancing brand recall. The significant lift in brand awareness demonstrates that leveraging comprehensive ad experiences can effectively reach and engage target audiences, which is crucial for brand strategy.
Marketing Dive: Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.
The article discusses a significant improvement in brand recall for a well-known brand using a specific advertising solution, making it impactful and relevant for brand strategy professionals, though the concept of full-funnel advertising is not entirely new.