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Amy’s Kitchen tackles ultra-processed food myths in national campaign
Amy's Kitchen has launched a national campaign aimed at addressing myths surrounding ultra-processed foods. The campaign utilizes various advertising channels, including Meta and programmatic display ads, as well as in-store signage and a partnership with Whole Foods Market to reach consumers effectively.
Marketing Dive: The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.
This campaign addresses a significant public health issue and employs a multi-channel strategy, making it relevant and impactful for brand strategy professionals, though the concept of tackling food myths is not entirely new.
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