70Signal
Score
C
Creative BoomAugust 13, 2026

Playing With Scale And Perspective Julie Jonquet Caunes Creates Hyperreal Renderings Of Everyday Objects

Julie Jonquet-Caunes' hyperreal renderings of everyday objects highlight the importance of perspective and detail in brand strategy. By transforming ordinary items into compelling visual narratives, brands can evoke emotions and nostalgia, creating a deeper connection with their audience. This approach emphasizes the value of unique storytelling and the potential for everyday objects to enhance brand identity.

◎ Emergingvisual-identitystrategycampaignChanelFlexformBien Fait

Creative Boom: Inspiration Art & Culture Playing with scale and perspective, Julie Jonquet-Caunes creates hyperreal renderings of everyday objects Stools, clothes pegs, envelopes and clothing take centre stage in the Paris-based illustrator's textural yet impeccably detailed drawings. Written By: Ayla Angelos 13 August 2026 If you look at a patch of light on a wall, or a crease in a shirt sleeve, you might not have much to say or think too deeply about them. For Julie Jonquet-Caunes, these details carry a fully fledged story and a whole creative world.

The Paris-based illustrator grew up in Toulouse before moving to the capital at 18 to study graphic design. What followed was five years at an auction house, designing catalogues, invitations and exhibition signage – a job that put her in front of the objects most people only see tucked away in glass cabinets. "Being in daily contact with the artworks and collections greatly enriched my perspective and deepened my interest in objects, their materials and their forms," she says.

She's been freelance since 2015, and has spent the years since developing a drawing practice that now sees her working with the likes of Chanel, Flexform and Villa Noailles. Her reference points include hyperrealism and trompe-l’œil still lifes of the 17th and 18th centuries, Surrealism, and, threaded through it all, the objects around us that people often ignore. "I love the memories and emotions they can evoke," Julie explains. "They allow me to explore colour and texture, but also to create compositions and play with differences in scale and perspective.

These combinations tell a story that is unique to each individual." The drawings started as hyperrealistic renderings of her own photographs, featuring ordinary domestic scenes. From there, she began isolating single elements and depicting them more directly, more like portraits than backdrops. This language grew into Objets trouvés (Found Objects), a series that treats clothes pegs, buttons and envelopes with the same reverence as a Charlotte Perriand stool or a Jacques Adnet lamp – design icons and laundry-day essentials, side by side, equally worthy of the spotlight.

More recently, her process has shifted towards collage, in which Julie gathers images from gallery websites, curiosity shops and social media into one sprawling folder, then arranges and rearranges them digitally before a single pencil hits paper. "I construct these compositions so that the shapes and colours respond to and complement one another, and so that their functions converge," she says.

"Taken out of their original context, the objects can become intimate and symbolic, almost transforming into characters." Julie recently collaborated with the wallpaper brand Bien Fait for a project that involved scaling up dominoes and seashells into full patterns: "I find designing patterns fascinating," she says. "Being able to see these shells or dominoes on a massive scale in an interior is truly exciting!" There's also a still life for a restaurant in Aix-en-Provence, commissioned by curator Marie Veidig and inspired by Cézanne, drawn at a metre and a half tall – enormous by Julie's usual small-scale standards.

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Intelligence PanelSignal score: 70 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 60/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 70/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The article discusses a creative approach to visual storytelling that can significantly influence brand identity, making it relevant and somewhat novel for brand strategy professionals.

60
Impact
weight 35%
70
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
CChanelFFlexformBBien Fait
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