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Tofoo reveals first major package redesign in over a decade
The Tofoo Co's recent packaging redesign signifies a strategic move to enhance brand visibility and unify its product presentation after a decade. This refresh is crucial for maintaining competitiveness in the growing alternative protein market, emphasizing the importance of cohesive visual identity in brand strategy.
Design Week: The Tofoo Co has unveiled a comprehensive packaging redesign across its entire product range, marking the brand’s first significant visual shift in over ten years. Developed by creative agency CHILLI (part of the global IMA group), the refresh aims to increase on-shelf brand visibility, whilst aligning all product designs.
The redesign of Tofoo's packaging is significant for its brand strategy and competitiveness in a growing market, making it relevant and impactful for industry professionals, though packaging redesigns are not entirely new.