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Creative Boom Podcast - Episode 202 - The Spark: Liz Seabrook on Matcha, Side Hustles and Being Seen
The conversation with Liz Seabrook emphasizes the importance of authenticity and presence in creative work, suggesting that brand strategy should focus on creating spaces where individuals feel safe to express themselves. This approach can enhance brand identity and foster deeper connections with audiences, highlighting the value of patience and commitment in building a brand.
Creative Boom: The Spark: Liz Seabrook on Matcha, Side Hustles and Being Seen Photographer Liz Seabrook is back for The Spark. Slightly subdued, a little chaotic, but still brilliantly honest. What starts as a playful chat about matcha and East London fashion quickly becomes more reflective. There's talk of cycling rage, parachute pants, and the strange freedom of dressing however you want. But underneath it all is a deeper thread about identity, confidence and finding your place in the world. Liz shares the small things that make a big difference to her day. Quiet time. Space to think. No distractions.
A reminder that creativity often needs stillness, not noise. There's also a refreshingly direct take on side hustles. If you're serious about building something, she says, at some point you have to go all in—no half measures. She talks about the skill she envies most. The patience to experiment, to sit with ideas, to not rush straight to the outcome. Something she's actively trying to learn. And then the conversation shifts. Asked what she wants to be remembered for, Liz reflects on the recent loss of a friend.
What follows is a quiet, powerful moment about kindness, presence and showing up for others, not just in life, but in her work as a photographer. Because for Liz, it's never just about taking a picture. It's about creating a space where people feel safe enough to be themselves. A gentle, thoughtful end to the episode.
And a reminder that, in a world that often feels anything but, being seen and being kind still matter most. Further Information More Episodes The Spark: Rob Draper on Old-School Electro, Portrait-a-Day and Nike Dreams Why Starting From Scratch Might Be the Best Thing That Ever Happens to You, with Rob Draper The Spark: Katy Ennis-Hargreaves on Croc Hatred, Accidental Shoplifting and Vivienne Westwood Why Being Yourself Is Your Biggest Creative Advantage, with Katy Ennis-Hargreaves of BOLDISM The Spark: Malika Favre on Coffee, Dinner Party Dreams and a Cheeky Confession Building a Career in Illustration on Your Own Terms, with Malika Favre The
Spark: Jimmy Turrell on Snails, Rave Culture and Creative Chaos Creativity, AI and the Truth About Staying Original, with Jimmy Turrell The Spark: James Martin on Pasta, Pet Peeves and a Few Unfiltered Truths Personal Branding, Visibility and the Truth No One Tells You, with James Martin The Spark: Natty Harris on Good Pens, Big Feelings and Pasta Personalities Grief, Growth and Rebuilding a Creative Life, with Natty Harris
The discussion on authenticity and presence in branding is significant for the industry, though the concepts are not entirely new; they provide actionable insights for brand strategy professionals.