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Brands of the Year 26: Maple’s vision puts patients in control
The article discusses the 2026 Brands of the Year, highlighting five brands that have made significant impacts in their respective fields. It emphasizes Maple's vision of empowering patients by putting them in control of their healthcare. Brand strategists can learn from these innovative approaches to enhance customer engagement and brand loyalty.
Strategy Online — CA: Five brands. Five different ways to make a mark. Strategy is rolling out its profiles for the 2026 Brands of …
The article highlights significant brand strategies in the healthcare sector, particularly Maple's innovative approach to patient empowerment, making it impactful and relevant for brand strategists, though the concept of patient empowerment is not entirely new.
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