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Design review: The new Škoda Epiq and the quiet art of getting it right
The article discusses the new Škoda Epiq, highlighting the importance of subtlety and refinement in automotive design. For brand strategy, this suggests that brands should focus on delivering quality and understated elegance rather than flashy or overly complex designs to resonate with consumers.
Design Week: I stood there, staring at the Epiq I’d just been driving around Tyrolean roads, unsure exactly where to place it. I had an article to write about it, but everything was just… fine. You see, criticism is easy.
I wanted to be able to say “it’s a bit basic for your average designer.” I wanted […]
The article discusses a significant automotive design that could influence brand strategies, but the concepts of subtlety and refinement in design are not entirely new in the industry.