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How Daisy Chain made it’s brilliantly icky animation for Crack Magazine about a smoker inhaling a fly
The collaboration between Daisy Chain and Crack Magazine highlights the importance of innovative animation in enhancing brand identity. By transforming an ordinary subject into a captivating protagonist, brands can engage audiences in unexpected ways, reinforcing their unique visual narratives.
Its Nice That: Harry Butt and Connor Campbell, the co-director duo behind motion studio Daisy Chain , shared the Nicer Tuesdays stage in July to walk the audience through their electric portfolio of colourful and dreamy animations. As well as that, the duo spoke about their collaboration with Crack Magazine, which included the task of making the average fly into a protagonist and putting their own spin on the mag’s identity using 3D graphics inspired by slime.
The article discusses a unique animation project that showcases innovative storytelling, which is significant for brand identity but may not have widespread implications for the industry.