74Signal
Score
Score
M
Marketing Diveby Aaron BaarMarch 30, 2026How brands and agencies are strategizing CTV investments in 2026
As brands and agencies prepare for 2026, a significant increase in CTV advertising investment indicates a shift in marketing strategy towards digital platforms. This trend suggests that brands must prioritize their CTV strategies to effectively engage audiences and maximize their advertising ROI.
◎ Emergingdigitalstrategycampaign
Marketing Dive: Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.
Intelligence PanelSignal score: 74 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
High
Impact score: 75/100 — broad strategic implications for brand positioning
Novelty
Moderate
Novelty: 60/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale
The article discusses a significant trend in CTV advertising investment that will shape brand strategies, making it impactful and relevant for industry professionals, though the focus on CTV is becoming more common.
75
Impact
weight 35%
60
Novelty
weight 30%
85
Relevance
weight 35%
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