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Design with abandon! Núria Balinha’s zines are the result of working without inhibitions
The article discusses designer Núria Balinha's approach to creating zines, emphasizing the importance of working without inhibitions and avoiding overthinking in the design process. This philosophy allows for more authentic and spontaneous creative expression. Brand strategists can take from this the idea that embracing a more instinctual and less constrained approach to design can lead to more genuine and impactful brand communications.
Its Nice That: For the designer, “thinking too much” is just another way of making work that feels “forced or silly”.
While the article presents a unique perspective on design through Núria Balinha's zines, the overall concept of working without inhibitions is not entirely new, but it offers actionable insights for brand strategists.
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