Score
Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort
Reese's is leveraging a multichannel strategy by collaborating with creators and celebrities to engage audiences in a fun Halloween-themed campaign. This approach not only enhances brand visibility but also fosters community interaction, making it a strategic move to strengthen brand loyalty during a key seasonal event.
Marketing Dive: The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.
The campaign showcases a significant multichannel strategy during a key seasonal event, which is impactful for brand visibility and loyalty, though similar approaches have been seen before.
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