51Signal
Score
Score
I
Its Nice ThatSeptember 3, 2026An artist and former funeral professional have collaborated on a book about the bizarre and beautiful rituals of death
The collaboration between an artist and a former funeral professional to create a book on death rituals highlights the importance of innovative storytelling in brand strategy. By approaching a sensitive topic in a unique and engaging manner, brands can differentiate themselves and foster deeper connections with their audience.
◎ Emergingstrategy
Its Nice That: This book about death, decay and disappearance finds new and brilliant ways to sensitively engage with a topic that has been done, well – to death.
Intelligence PanelSignal score: 51.3 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Low
Impact score: 45/100 — niche or sector-specific relevance
Novelty
Moderate
Novelty: 60/100 — iterative development of an existing theme
Action Priority
Monitor
Add to watchlist — reassess next quarter
Scoring Rationale
While the collaboration presents an interesting perspective on storytelling and brand differentiation, the topic of death rituals may not be directly impactful or relevant to the broader brand/design industry.
45
Impact
weight 35%
60
Novelty
weight 30%
50
Relevance
weight 35%
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