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North of Nowhere, West of Eden: a conversation on typography
The article explores the impact of typography on branding and identity, particularly in the context of regional differences in the UK. For brand strategy, understanding how typography can reflect cultural nuances and regional identities is crucial for creating resonant brand messaging.
Design Week: In the time I’ve spent living in the North of England, I have been educated, time and again, on the North-South divide that vaguely defines the class consciousness of this island. The industrial North and the affluent South may not be as alive today as they were a century ago, but they seem to haunt […]
The article addresses a significant aspect of branding—typography and its regional implications—which is important for brand strategy professionals, making it impactful and relevant, while also presenting a somewhat novel perspective.