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SELO Modern Furniture Brand Identity and Visual System
The SELO brand identity emphasizes a fusion of architectural design with high-quality materials, positioning the furniture as not just functional items but as fine art. This approach suggests that brands in the furniture sector can enhance their market presence by integrating artistic elements into their visual identity and product offerings.
Abduzeedo: SELO is a modern furniture brand identity by Estúdio BRN BRANDS fusing architectural silhouettes with rich tactile leather goods. The visual system lifts simple home furniture into fine art. At the he...
The article discusses a significant rebranding approach in the furniture industry that combines art and functionality, which is relevant and actionable for brand strategy professionals, though the concept of integrating artistic elements is not entirely new.