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Every Days: Stories of Connection Across Different Lives
The editorial project 'Every Days' emphasizes the importance of storytelling in connecting diverse audiences, suggesting that brands can enhance their strategy by focusing on shared human experiences. By weaving narratives that resonate with consumers' lives, brands can foster deeper emotional connections and loyalty.
BH: Every Days: Stories of Connection Across Different Lives Every Days is an editorial project by Porto-based communication designer Alícia Pereira, bringing together a selection of short stories from Paul Auster’s True Tales of American Life.
The publication reflects on the shared experiences that remain consistent across generations—from illness, hunger and pain to the universal desire […]
The article discusses a relevant approach to brand strategy through storytelling, which is significant but not groundbreaking, making it moderately impactful and novel while highly relevant to brand professionals.