Marketing Strategies From Top CMOs: Five Marketing Strategies From Seve Paulo Linis of Initiate PH

Authority Magazine: Marketing Strategies From Top CMOs: Five Marketing Strategies From Seve Paulo Linis of Initiate PH -- Listen Share I always remind teams that the goal is not to collect more data, but to make better decisions. I always remind teams that the goal is not to collect more data, but to make better decisions. In today’s fast-paced and ever-evolving marketing landscape, effective marketing strategies are the cornerstone of business success. CMOs hold the key to crafting innovative approaches that resonate with consumers and drive growth.

We would like to feature and interview accomplished Chief Marketing Officers to share their insights, strategies, and personal stories about what it takes to lead in this dynamic field. As a part of this series, we had the distinct pleasure of interviewing Seve Paulo Linis. Seve Paulo Linis is the Chief Marketing Officer of Initiate PH, Inc. and CFO Business Solutions, where he leads marketing strategy focused on growth, trust, and long-term brand positioning.

He is also the Founder and Lead Consultant of SearchJet Digital Marketing Services, where he serves as a virtual CMO, delivering executive-level marketing direction to businesses without the need for a full-time hire. With experience working with clients in the United States, Canada, Australia, Singapore, and Switzerland, he combines strategic leadership with hands-on execution to build scalable marketing systems that drive measurable results. Thank you so much for your time! I know that you are a very busy person.

Can you tell us a story about what brought you to this specific career path? I always find it funny when people say I’m very busy, because I think most people in business today are. It just looks different depending on what you’re building. But I appreciate that, and I’ll take it as a compliment. If I go back to how it all started, my path into marketing wasn’t exactly planned. When I was taking up BS Management Economics, I initially saw myself going into finance or economics. But things shifted when I became a working student and landed a role as a Customer Service Representative handling corporate travel accounts.

I was dealing with high-value bookings and complex itineraries, which taught me how to think under pressure and focus on client experience. At the same time, the role was demanding, and balancing it with my final year in college became difficult, so I had to step away. Around that time, freelancing started to grow, especially with remote work becoming more common. I began as a part-time SEO specialist through an agency working with international clients, and that exposure changed everything for me. I started to see how businesses grow through digital channels, not just through theory, but through real execution.

Over time, I worked with clients across different industries and countries, which helped me expand into social media, paid ads, and broader digital strategy. After graduating, I continued freelancing because I enjoyed the flexibility and the ability to directly impact results. At the same time, I saw many of my peers entering the corporate world, which made me think about long-term stability in case freelancing demand slowed down. That led me to explore the corporate path as well.

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The article provides actionable insights from a CMO that can influence marketing strategies, but the concepts discussed are relatively common in the industry.