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The “glitchy, jittery” visuals of this Pitchfork designer are made with serendipity and his new favourite motion software
The article highlights how designer Chris Panicker utilizes the Cavalry app to create dynamic and visually engaging content for Pitchfork Selects, emphasizing the importance of innovative design tools in enhancing brand strategy. This approach not only captures the essence of new music but also aligns the visual identity with the brand's auditory experience, showcasing how modern technology can elevate brand engagement.
Its Nice That: Pitchfork Selects is a weekly playlist made up of the most exciting new music drops, so its visuals have to match its audible freshness. Enter Chris Panicker, and the Cavalry app.
The article discusses a unique application of new motion software in design, which is relevant and innovative for brand strategy professionals, particularly in the music industry.