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design/leader: Robb Smigielski, chief design officer at VML
Robb Smigielski's insights as chief design officer at VML emphasize the importance of courage in design leadership and the integration of various creative disciplines into brand strategy. His experience highlights how a cohesive approach to brand identity and visual design can enhance strategic marketing efforts and foster innovation within organizations.
Design Week: This week, we interview Robb Smigielski, chief design officer and executive lead of brand design at VML. For more than 25 years, Robb’s career has spanned many creative disciplines – brand identity, visual design, digital product development, social media, campaign advertising and strategic marketing.
Robb talks to us about the bravery of speaking up, cultural […]
The article provides valuable insights from a chief design officer that emphasize the importance of courage and integration in design leadership, making it significant for brand strategy professionals, though the concepts discussed are not entirely new.