Score
Gloopy, bubbly, occasionally borderline illegible
The article highlights the importance of visual identity in branding, emphasizing that brands, especially those in the art and design sectors, must align their aesthetic with their core mission. A disconnection between a brand's appearance and its purpose can lead to confusion and disappointment among consumers, suggesting that a cohesive visual strategy is essential for effective brand communication.
BP&O: It’s always confusing, surprising and slightly disappointing when you come across art or design-focused brands, agencies, platforms, publications or organisations that seem to have a total disregard for what they look like – as though their own central premise and raison d’etre is at odds with their look and feel.
I won’t name names, because that feels both mean and The post Gloopy, bubbly, occasionally borderline illegible appeared first on BP&O - Branding, Packaging and Opinion .
The article addresses a common issue in branding, making it relevant to professionals, but it does not present groundbreaking insights or strategies that would significantly alter industry practices.