Score
Meet Kyoto: the typeface that bleeds (on purpose)
The Kyoto typeface exemplifies how a brand can leverage unique design elements to convey a human touch and cultural richness, enhancing its overall identity. For brand strategy, this highlights the importance of thoughtful typography that resonates with the target audience and reflects the brand's values and story.
FastCompany: In this episode of “It’s all in the typeface,” Fast Company’s creative director Mike Schnaidt chose Kyoto for its handmade, human feel, blending Japanese calligraphy with classic Latin forms. Inspired by a process of exploration, its design reflects the human touch behind every page of this issue.
The article discusses a unique typeface that enhances brand identity, which is significant for the design industry, presents a novel approach to typography, and offers actionable insights for brand strategy professionals.