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design/leader: Alex K. Johns, partner at Further London
The insights from Alex K. Johns highlight the importance of creative engagement in brand strategy, emphasizing that brands must adapt to future trends and consumer expectations to remain relevant. His experience with various high-profile brands illustrates the need for innovative thinking and strategic foresight in branding efforts.
Design Week: This week, we interview Alex K. Johns, partner at Further London. Over the past 17 years, he has helped brands and ambitious leaders creatively engage with the future, including Penguin Random House, British Airways, Tencent Games, Ubisoft and Logitech.
Alex has spoken and lectured around the world, and his work has been recognised by the Tokyo […]
The article provides valuable insights from a notable industry leader that emphasize the importance of adapting brand strategies, making it significant and relevant, though the concepts discussed are not entirely new.