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Bic reignites ‘Flick Your Bic’ tagline for a new generation
Bic's revival of the 'Flick Your Bic' tagline demonstrates the power of nostalgia in brand strategy, effectively engaging a new generation while reinforcing brand identity. This approach highlights the importance of humor and relatability in modern advertising, suggesting that brands can successfully connect with younger audiences by leveraging their heritage.
Marketing Dive: A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.
The revival of a classic tagline by a well-known brand like Bic showcases significant brand strategy implications, particularly in engaging younger audiences through nostalgia, making it impactful and relevant for brand professionals, though the concept of leveraging nostalgia is not entirely new.