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20(SOMETHING) designs unified brand identity for civic technology platform Open Point
The development of a unified brand identity for Open Point by 20(SOMETHING) emphasizes the importance of cohesive branding in enhancing user engagement and recognition. By merging two separate systems into a single masterbrand, Open Point can streamline its communication and strengthen its market presence.
Design Week: Creative agency 20(SOMETHING) has developed a new brand identity, website, and film series for civic technology company Open Point. The project marks the official launch of a unified platform that brings together two previously separate engagement systems under a single masterbrand.
The new system combines the company’s community engagement tool, Social Pinpoint, with its stakeholder […]
The article discusses a significant rebranding effort for a civic technology platform, which is impactful for the brand industry, while the concepts of unified brand identity and cohesive branding are relevant but not entirely novel.