66Signal
Score
A
AbduzeedoOctober 6, 2026

How Two Times Elliott Reimagined Branding Design for Artah

The article discusses how design agency Two Times Elliott developed a distinctive branding design for Artah, focusing on a combination of clinical credibility and striking typography for its retail packaging. This rebranding effort aims to enhance Artah's market presence in the nutrition sector. Brand strategists can take note of the importance of aligning visual identity with brand values to effectively communicate credibility and appeal to target audiences.

◎ EmergingbrandingpackagingstrategyArtahTwo Times ElliottTarget

Abduzeedo: Two Times Elliott created a bold branding design for Artah, pairing clinical credibility with sharp typography and retail packaging. Nutritionist Rhian Stephenson founded Artah in 2021 to bring clinic...

Intelligence PanelSignal score: 65.8 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 65/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 50/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The article presents a noteworthy rebranding effort in the nutrition sector that highlights the importance of visual identity, making it relevant and impactful for brand strategists, though the concepts discussed are not entirely groundbreaking.

65
Impact
weight 35%
50
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
AArtahTTwo Times ElliottTTarget
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