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“Do anything except what’s right in front of you”: Matt Dorfman on designing book covers
Matt Dorfman's approach to designing book covers emphasizes the importance of creativity and exploration in brand strategy. By reading every manuscript and embracing unconventional ideas, brands can create unique visual identities that resonate with audiences and encourage them to discover new perspectives on familiar subjects.
Its Nice That: The New York Times Book Review art director speaks about reading every manuscript he designs for, embracing bad ideas, and why collage remains one of his go-to tools for making audiences find new things in familiar subjects.
Matt Dorfman's insights on creativity in book cover design provide valuable perspectives for brand strategy professionals, making the article significant and relevant, while also introducing a fresh approach to visual identity.