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Menslies makes experimental posters for China’s club scene that shed grids and look purposely worn in
Menslies' approach to creating experimental posters for China's club scene highlights the importance of innovative visual design in brand strategy. By shedding traditional grids and embracing a purposely worn aesthetic, brands can resonate more authentically with their target audience, particularly in dynamic environments like nightlife.
Its Nice That: Over the past ten years, the studio has kept the pulse of China’s clubbing scene alive from the inside, with innovative visuals that always point back to print.
The article discusses a unique design approach that could influence branding in nightlife, making it significant and relevant to brand strategy professionals, though it may not have a broad impact across the entire industry.
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