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Rock, paper, scissors: Why paper is the ultimate luxury technology
The article discusses how traditional mediums like paper continue to hold value in a technology-driven world, suggesting that brands should consider the enduring appeal of classic materials in their strategies. This insight encourages brands to balance innovation with nostalgia, potentially leveraging the tactile and emotional connections that consumers have with traditional products.
Design Week: There’s a pattern that repeats throughout history: a novel gadget comes along and we assume that it will replace what came before it. Television was supposed to kill cinema. Streaming was supposed to finish off CDs, cassettes and vinyl.
We were warned digital cameras would make film obsolete and that email would consign handwritten letters […]
The article presents a fresh perspective on the value of traditional materials in branding, which is particularly relevant for luxury brands looking to connect with consumers on an emotional level.
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