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Harry’s dials up public design and packaging for interactive Father’s Day campaign
Harry's innovative 'Dial Up The Feel Good' campaign emphasizes the importance of emotional connections among modern British men, showcasing how brand strategy can leverage consumer insights to create engaging experiences. By integrating public design and interactive elements into their packaging, Harry's aims to foster deeper relationships with their audience, highlighting the role of emotional branding in contemporary marketing.
Design Week: Launching ahead of Father’s Day, the “Dial Up The Feel Good” campaign explores the subtle ways modern British men express affection and maintain connection. Developed in-house by Harry’s, the campaign translates new emotional consumer data into a physical, highly interactive public installation that pairs a vibrant public mural with an interactive telephone system.
This campaign represents a significant shift in how brands can engage with consumers through emotional connections and interactive design, making it highly relevant and impactful for brand strategy professionals.