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Animator Dhrutika Khimani rejects digital tools and favours the tactility of hands on experimentation
Dhrutika Khimani's approach to animation emphasizes the importance of tactile experiences over digital tools, suggesting that brands should consider the emotional connection that physical materials can create in their storytelling. This strategy can enhance brand identity by fostering a deeper engagement with audiences through hands-on experimentation and authenticity.
Its Nice That: Through threads, holes, paper and text, this stop-motion animator found a way to tell stories of her life experiences through physical materials and abstract imagery.
The article presents a unique perspective on animation that emphasizes tactile experiences, which can significantly influence brand storytelling and identity, making it relevant and somewhat novel for brand strategy professionals.