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Matilde Viegas’ sun-soaked photo series captures the cacophony of Portuguese markets
Matilde Viegas' photo series 'Dia de Feira' emphasizes the importance of capturing the vibrant and chaotic essence of local markets, which can serve as a counterpoint to the sterile, automated experiences prevalent in modern branding. For brand strategy, this approach highlights the value of authenticity and sensory engagement in creating memorable consumer experiences.
Its Nice That: A way of confronting the frictionless, highly automated nature of modern life, Dia de Feira (Fair Day), is a series that honours the bustling bodies and clashing senses of the local market.
The article discusses a unique approach to branding through sensory engagement and authenticity, which is increasingly important in the industry, making it relevant and somewhat novel.