strategy · digital

Away

6 signals tracked across the brand, design, and culture press.

Peak Signal

▲ 6 pts this month

Peak Score

Avg Score

Total Signals

Coverage

Medium

Score Trend

+6 pts

Signal Score History

Brand Dimensions

Visual Identity

8.1

Cultural Resonance

7.7

Strategic Positioning

7.0

Trend Velocity

8.4

Recent Signals

FastCompanyAug 19

Maisonette bets on tweens with launch of neon rebels

Maisonette's launch of Neon Rebels signifies a strategic pivot to cater to the underserved tween market, recognizing the dual influence of parents and their children in purchasing decisions. By creating a dedicated marketplace for ages 7 to 14, Maisonette aims to fill the gap left by traditional tween brands, offering stylish and age-appropriate options that resonate with both parents and their growing kids.

↑ Rising

FastCompanyApr 29

Cotopaxi designed a suitcase you can repair on the go

Cotopaxi's launch of the Coraza suitcase represents a significant shift in brand strategy by prioritizing repairability and sustainability in a market often dominated by planned obsolescence. By designing a suitcase that can be easily repaired on the go, Cotopaxi not only enhances customer convenience but also aligns with growing consumer demand for sustainable products, potentially setting a new standard in the luggage industry.

↑ Rising

FastCompanyApr 21

This clever new carry-on is designed to open like a trunk

July's innovative Capsule Carry-On suitcase represents a significant shift in luggage design, prioritizing functionality and user experience over mere aesthetics. By focusing on engineering breakthroughs and customer feedback, July aims to differentiate itself in a competitive market, emphasizing that true innovation is key to brand longevity and success in the travel industry.

◎ Emerging

FastCompanyJul 9

Tech caused the loneliness epidemic. Can it also be a cure?

The development of the Pie app by Andy Dunn highlights a strategic shift in brand focus from traditional consumer products to addressing social issues like loneliness. By leveraging technology to foster real-life connections, Dunn aims to create a new kind of social platform that prioritizes active participation over passive consumption, aligning with current consumer desires for meaningful interactions.

◎ Emerging

FastCompanyMay 12

Away’s sleek new luggage is designed for train travel

Away's new luggage collection, designed specifically for train travel in partnership with Amtrak, emphasizes user-friendly features that enhance the travel experience. This collaboration not only improves the functionality and design of luggage but also aligns with Amtrak's strategy to reposition itself as a modern and premium travel option, potentially attracting a younger demographic to train travel.

◎ Emerging