FastCompanyMar 27
How GM is shaping the future of car design, one Corvette at a time
General Motors (GM) is leveraging concept cars, particularly the Corvette CX, as strategic tools to shape the future of automotive design amidst increasing competition and evolving consumer preferences. These vehicles serve not only as aspirational prototypes but also as critical feedback mechanisms for gauging market interest and guiding future production models, thus reinforcing GM's brand identity and innovation in a rapidly changing industry.