Signal
E
strategy · digital

Esspo

2 signals tracked across the brand, design, and culture press.

77
Peak Signal
▲ 3 pts this month
Peak Score
77
Avg Score
74
Total Signals
2
Coverage
Low
Score Trend
+3 pts
Signal Score History
646975Mar 1Mar 8Mar 15Mar 22Mar 29Today
Brand Dimensions
Visual Identity
8.2
Cultural Resonance
7.8
Strategic Positioning
7.1
Trend Velocity
8.5
Recent Signals
77
Cool Hunting

COOL HUNTING® - Food + Drink

The rise of non-alcoholic beverages and innovative food products highlights a shift in consumer preferences towards healthier and more mindful choices. Brands like Noot and Esspo are capitalizing on this trend by offering unique, functional drinks that not only cater to taste but also promote well-being. For brand strategy, this indicates a need to align product offerings with evolving consumer values, particularly in health and sustainability.

↑ Rising
71
Feed MeMar 4

Refinery29's co-founder started a new business.

Philippe von Borries, co-founder of Refinery29, has launched a new sparkling coffee brand called Esspo, emphasizing the importance of storytelling and innovative packaging in consumer packaged goods (CPG). His approach highlights that while product quality is crucial, effective branding and design are equally vital for standing out in a crowded market, particularly in the coffee sector, which he describes as lacking excitement and innovation.

◎ Emerging