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COOL HUNTING® - Food + Drink
The rise of non-alcoholic beverages and innovative food products highlights a shift in consumer preferences towards healthier and more mindful choices. Brands like Noot and Esspo are capitalizing on this trend by offering unique, functional drinks that not only cater to taste but also promote well-being. For brand strategy, this indicates a need to align product offerings with evolving consumer values, particularly in health and sustainability.
Cool Hunting: Non-Alcoholic Cocktails Variety Pack (12 cans) Non-Alcoholic Cocktails Variety Pack (12 cans) If you’re looking for non-alcoholic cocktails and you’re into nootropics / adaptogens, Noot makes a range of canned NA cocktails as well as large bottles of ready to pour spirits that you can enjoy as is or use as the base for your own cocktails. The variety pack is a good way to get to know the brand, and features three cases of four canned cocktails in each: Negroni Spritz, Grapefruit Paloma and Watermelon Marg.
All of their beverages feature their proprietary NootBuzz blend of nootropics and adaptogens including green tea, passion flower, schisandra chinensis, green oat and lemon balm. Flavors are also available in four packs ($16) or twelve packs ($48). Added: March 2026 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new w
indow) Copy URL More Print (Opens in new window) Print This product is sold by Noot Courtesy of Noot Two Bean Bites Coffee Infused Chocolate Two Bean Bites Coffee Infused Chocolate Many afternoons call for a cup of coffee and a chocolate treat—and Third Bean’s Two Bean Bites is a perfect way to meet both. Made from Ecuadorian chocolate beans and finely ground Colombian coffee beans that are sun dried and aged in aged in oak barrels, the chocolates are smooth with no grit or crunchy texture.
One Two Bean Bite is all you need, unless it’s a Monday, and maybe then two… Added: March 2026 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (Opens in new window) Print This product is sold by Third Bean Courtesy of Two Bean Bites Variety Pack (12 cans) Variety Pack (12 cans)
Launching today, Esspo is a new carbonated coffee-based beverage that’s not too sweet and designed as a new option for your afternoon pick-me-up drink. The founders’ goal (the team includes two of the founders of Refinery29) was to create a refreshing drink with natural ingredients that had enough stimulating ingredients to help you get over your mid-afternoon hump.
It “sips like a soda, caffeinates like cold brew, and hits that just-right balance of fizz, flavor and feel-good energy.” The variety pack includes four cans each of Classic Vanilla, Sweet Lemon and Cherry Vanilla. Added: February 2026 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print
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The article addresses a significant trend in consumer behavior that impacts brand strategy, particularly in the food and beverage sector, making it highly relevant and impactful for industry professionals.