72Signal
Score
C
Cool Hunting

Plant Medicine - COOL HUNTING®

The rise of non-alcoholic beverages infused with nootropics and adaptogens reflects a shift in consumer preferences towards healthier, mindful drinking options. Brands like Noot and Psilly Goose are capitalizing on this trend by offering sophisticated alternatives that cater to both social and wellness-oriented consumers, suggesting that brand strategies should focus on innovation and health-conscious messaging to resonate with modern audiences.

◎ EmergingstrategycampaigndigitalNootPsilly GooseThree Spirit

Cool Hunting: Non-Alcoholic Cocktails Variety Pack (12 cans) Non-Alcoholic Cocktails Variety Pack (12 cans) If you’re looking for non-alcoholic cocktails and you’re into nootropics / adaptogens, Noot makes a range of canned NA cocktails as well as large bottles of ready to pour spirits that you can enjoy as is or use as the base for your own cocktails. The variety pack is a good way to get to know the brand, and features three cases of four canned cocktails in each: Negroni Spritz, Grapefruit Paloma and Watermelon Marg.

All of their beverages feature their proprietary NootBuzz blend of nootropics and adaptogens including green tea, passion flower, schisandra chinensis, green oat and lemon balm. Flavors are also available in four packs ($16) or twelve packs ($48). Added: March 2026 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new w

indow) Copy URL More Print (Opens in new window) Print This product is sold by Noot Courtesy of Noot Euphoria Non-Alcoholic Plants and Mushroom Beverage (4-pack) Euphoria Non-Alcoholic Plants and Mushroom Beverage (4-pack) A great way to start your Dry January, celebrate your Cali Sobriety, chill or socialize, Psilly Goose blends Lion’s Mane (3,000 mg) and Kanna (35 mg, a South African mood-enhancing herb) that’s available with a light 5mg dose of Delta-9 hemp-derived THC (Euphoria) or without (Silly). Both share the same natural passion fruit, hibiscus and mango flavor, which is light on the Stevia.

We found Euphoria to be well balanced, enjoyable and a great alternative to other cocktails. A four pack of either version is $24, and its available in packs up to 96 cans. Added: January 2026 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (Opens in new window) Print This produ

ct is sold by Psilly Goose Courtesy of Psilly Goose Arabica Coffee Tree Arabica Coffee Tree For the coffee lover in your life, go beyond a mug or bag of dark roast for your next gift. This potted arabica tree uniquely celebrates the joy of coffee with its glossy leaves, edible red berries and fragrant, star-shaped white flowers. It arrives in a 3-gallon pot with festive burlap wrapping and a gift box for extra protection during shipping. Arabica trees naturally thrive in tropical climates, and this houseplant version prefers warm temps, indirect sunlight and spring-time pruning for optimal lushness.

Just be sure to bring it indoors when the weather starts to cool down. Added: September 2025 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (Opens in new window) Print This product is sold by PlantOGram Courtesy of PlantOGram Psychedelic Now Psychedelic Now Julia Chaplin’s “Psy

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Intelligence PanelSignal score: 72 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 70/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 65/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The article discusses a significant trend in the beverage industry that aligns with broader consumer health trends, making it impactful and relevant for brand strategy professionals, while the novelty lies in the specific focus on nootropics and adaptogens.

70
Impact
weight 35%
65
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
NNootPPsilly GooseTThree SpiritWWildertonMMikunaEevolvetogetherNNimbiHHinokWWYNK
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