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Party Favors - COOL HUNTING®
The rise of non-alcoholic beverages, particularly cocktails and spirits infused with nootropics and adaptogens, signals a shift in consumer preferences towards healthier and more mindful drinking options. Brands like Noot and Athletic Brewing Co are capitalizing on this trend by offering innovative products that cater to the growing demand for non-alcoholic alternatives, which should inform brand strategies focused on health, wellness, and inclusivity in social settings.
Cool Hunting: Non-Alcoholic Cocktails Variety Pack (12 cans) Non-Alcoholic Cocktails Variety Pack (12 cans) If you’re looking for non-alcoholic cocktails and you’re into nootropics / adaptogens, Noot makes a range of canned NA cocktails as well as large bottles of ready to pour spirits that you can enjoy as is or use as the base for your own cocktails. The variety pack is a good way to get to know the brand, and features three cases of four canned cocktails in each: Negroni Spritz, Grapefruit Paloma and Watermelon Marg.
All of their beverages feature their proprietary NootBuzz blend of nootropics and adaptogens including green tea, passion flower, schisandra chinensis, green oat and lemon balm. Flavors are also available in four packs ($16) or twelve packs ($48). Added: March 2026 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new w
indow) Copy URL More Print (Opens in new window) Print This product is sold by Noot Courtesy of Noot Frankincense Natural Hand Rolled Incense Frankincense Natural Hand Rolled Incense A few steps off a busy street in Mumbai you’ll find yourself in a chic small neighborhood where we discovered, and fell in love with, Call of the Valley. They make natural fragrances and sell beatifully made clothing and accessories too. Our favorite we discovered that afternoon is this natural, hand rolled Frankincense, which gives a more complex aroma than the plant resin itself with citrus and wood notes.
It’s a great introduction to the brand. Added: December 2025 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (Opens in new window) Print This product is sold by Call of the Valley Courtesy of Call of the Valley Citrush Poppers Fragrance Citrush Poppers Fragrance Boy Smells’s lat
est fragrance, Citrush, is a poppers-inspired creation that hits summer hard. Debuting during Pride month, it’s a citrus-forward scent with hard wood notes—pomelo, ripe musk, pepper and mint. It comes in a full-sized 50ml bottle ($78), a 10ml Travel Spray ($30), and for the first time, in an inhaler ($10).
It’s a scent that leaves your problems on the dance floor. Added: June 2025 Share on Threads (Opens in new window) Threads Share on Bluesky (Opens in new window) Bluesky Share on LinkedIn (Opens in new window) LinkedIn Share on Pinterest (Opens in new window) Pinterest Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on Tumblr (Opens in new window) Tumblr Share on Copy URL (Opens in new window) Copy URL More Print (Opens in new window) Print This product is sold by Boy Smells Courtesy of Boy Smells Non-Alcoholic Beer (6 pack) Non-Alcoholic Beer (6 pack) Athletic Brew
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The article highlights a significant trend in consumer preferences that could influence brand strategies in the beverage industry, making it relevant and impactful for brand professionals, while the concept of non-alcoholic options is becoming more common, slightly reducing its novelty.