strategy · campaign

Florence

1 signal tracked across the brand, design, and culture press.

Peak Signal

▲ 0 pts this month

Peak Score

75.3

Avg Score

Total Signals

Coverage

Low

Score Trend

+0 pts

Signal Score History

Brand Dimensions

Visual Identity

8.3

Cultural Resonance

7.9

Strategic Positioning

7.2

Trend Velocity

8.6

Recent Signals

FastCompanyMar 26

John Florence’s new surf series is a peek into his brand ambitions

John Florence's new video series, Vela, marks a significant shift in his brand strategy, moving from competitive surfing to a broader outdoor lifestyle focus. By showcasing his adventures and family life, Florence aims to inspire a wider audience to engage with the outdoors, thereby expanding the reach of his brand beyond just surfing.

↑ Rising