Signal
P
strategy · campaign

Patagonia

2 signals tracked across the brand, design, and culture press.

75
Peak Signal
▲ 0 pts this month
Peak Score
75.3
Avg Score
75
Total Signals
2
Coverage
Low
Score Trend
+0 pts
Signal Score History
62.367.373.3Mar 1Mar 8Mar 15Mar 22Mar 29Today
Brand Dimensions
Visual Identity
8.3
Cultural Resonance
7.9
Strategic Positioning
7.2
Trend Velocity
8.6
Recent Signals
75
FastCompanyMar 26

John Florence’s new surf series is a peek into his brand ambitions

John Florence's new video series, Vela, marks a significant shift in his brand strategy, moving from competitive surfing to a broader outdoor lifestyle focus. By showcasing his adventures and family life, Florence aims to inspire a wider audience to engage with the outdoors, thereby expanding the reach of his brand beyond just surfing.

↑ Rising
74
MediumMar 14

“Nothing we do is sustainable”, and why that sentence matters

The statement 'Nothing we do is sustainable' highlights the ongoing challenges brands face in genuinely achieving sustainability. For brand strategy, this underscores the importance of transparency and authenticity in communicating sustainability efforts, as consumers increasingly demand accountability from brands like Patagonia.

◎ Emerging